Lisa Batto, ACE
President/CEO

Change and Thrive!

I’m plagiarizing a chapter title from Alan Deutschman’s Change or Die book that I just picked up recently. Coming in as a new CEO to a business where I have 7 years of historical knowledge, it has not been difficult to analyze which programs are thriving and also identify which programs are struggling. When business isn’t working then we have no other alternative to make some changes to thrive in the marketplace. You may have noticed we are making some changes – recently we have stopped the mailing of our monthly Hot Sheets. Those were the pink packet of flyers you received in the mail, you may have delved into them right away or you may have set them aside for later viewing – and in some cases may never have opened the seals. We found by survey that many of you really like the E-Sheet program, where we email you once a month the advertising specials of our members. One thing we like, and I’m sure our advertisers do too, is that this form of communication is much more viral than papers running through your office.  Our E-Sheets not only are delivered to our members via email, they live on the website as well, available 24/7 to the membership for viewing and sharing! This messaging spreads much easier and faster than having a packet of papers sit on someone’s desk for a few days before it’s passed along to others. Oh BTW!, we always post on the Napa Chamber Facebook page that we’ve got new E-Sheets available! Talk about going viral!

We are making changes in our Economic Outlook program that I think will please our membership and community. We’ve done some retooling and renamed this event – E3 Economics Education Expectation to be held on October 18th at Silverado Resort. We’ve seen over the last three years a decrease in attendance, and certainly some of the drop of could be expected due the economy. However, we’re taking a new look at this event to provide you with access to economic leaders around the state and hopefully, some motivation by well known speakers. Keep your eye on this program as we will provide you with a relevant look at the economy, educate you with opportunities and resources available here in our community and give you some realistic expectations of the future!

Here are a few links for more information, marketing opportunities, and resources:
Member E-Sheets
Marketing Ops, such as E-Sheets
E3 Conference
Napa Chamber E-Sheets
Green Business Directory