The First 100 Days

Lisa Batto, ACE
President/CEO

Being named President/CEO of the Napa Chamber just one day after my birthday was one of the best presents of my 44 years! I received hundreds of congratulatory emails, many phone calls and saw many happy faces in the community. Now the honeymoon is nearly over – and work has thankfully continued.

The Napa Chamber staff is committed to improving products and services to increase your benefits of membership. What to expect as we complete the first 100 days of new leadership?

We are working to offer Audio Marketing and Video Marketing as part of your online Business Directory listing. The Napa Chamber will link your audio or video file on our website for a low monthly fee. We enjoy promoting our members who are helping us with this program. Influence Internet is spearheading the Audio Marketing program. They have already completed work for our first two members participating in this program, Playful Garden and Napa Valley Marketplace Magazine. In addition, Influence Internet is sponsoring a series of Audio Updates for the Napa Chamber. Members will receive this audio update delivered to your email box and it will be available online. This quick update will give you an overview of Chamber activities and events. We promise to make it fun to listen to!

Online Video Marketing is catching on as an effective way to send your message to prospective clients. You can visit YouTube and search for almost any product and find something interesting to watch. When scrolling through my Facebook newsfeed, I see many different videos, most funny and some specific to a product or brand. We don’t want our members left behind in the wake of technology. We will be offering video links from your business directory listing to Napa Chamber TV. This portal on our site was built by Net-Flow Corporation specifically to showcase our members and community.

We have many members that can help you get your video messaging perfected; Influence Internet is putting together your message with your photos or PowerPoint messages; CAV Media Studios or Jack Wright Productions are your key to producing live action video about your business and brand. Each of these companies will help get your message professionally represented. If you already have some existing video, even better, as we will be able to include you as soon as this program launches. Both of these pilot programs will launch in the first quarter of 2010. Get started now by contacting one of these member businesses – just visit napachamber.com and do a business search.

We will be working closely with The Napa Valley Destination Council as they complete work on their new iPhone app that will guide visitors to AND around our area. Each of our members will be listed with complete address, phone and business description in this very cool app for FREE! Yes, I said FREE. It is very important that your Business Directory Description is up-to-date. An easy way to check out your description is to use the Business Search function on the front page of napachamber.com.